Finding Real Deal Graphic Design Services

These days there are a lot of Graphic Designers offering services online. Perhaps too many. This article covers some useful need-to-knows about Graphic Designers and what to look for when ordering a logo design, brochure design or any of the countless reasons to order a graphic design service for your company or organization’s imaging needs.

Graphic design services these days (like any services these days) have been on a downward slide for some time now (in this Designer’s opinion). Take logos for example. I can’t tell you how many logos I see out there featuring a swoosh or swipe looking graphic that shoots out as though orbiting the text that makes up the logo. I would like to tell you that the Designers who created the thousands of swoosh logos out there, utilized this staple of design because it was the best solution for their client. I can just hear them stating how this simple element is really a complex and developed “less is more” approach to their client’s design and worth every drop of the hundreds of dollars they are charging for it. I would like to tell you that but unfortunately that is just not the case.

I’m not saying that if you have a swoosh in your logo then you got scammed by a false Graphic Designer looking to make a quick buck on a simple design that catches your eye. In fact I have even used a swoosh or two in my designs (though usually at my client’s request and certainly not as the only element in the design). What I am saying is that when you look at how many logos out there feature this graphic swoosh element it becomes quite obvious that a great deal of graphic design sources these days are just trying to get their orders filled as quickly as possible without actually putting thought into the purpose of the design and the needs of the client. It is sad but true that most companies of any kind in this day and age are focusing more on looking like a company rather than actually being a company. How many times have you ordered something only to find out later it was just a gimmick designed to get the sale.

So how do you know if you are hiring a real Graphic Designer focused on doing real design work and not just one of the many impostors out there trying to look like they are putting the time and thought into your design that you are paying them good money for? A good place to start is the facts.

When you are online looking for a Graphic Designer, do a little reading. They should have an About Page, a resume or some form of credentials available on their website. If they don’t then its time to leave that website. I do not recommend testimonials because these days there is no way to verify where these wonderful comments came from. Stick to the facts and information that can be verified if need be. If you are paying hundreds of dollars or more for design services then you had better see some years of experience on that Designer’s resume. Where did they get their education and did they actually even major in Graphic Design? What does their job history look like. Have they really been a Graphic Designer at every job in their resume? It is worth it to do a little research because chances are you are going to need more design work done in the future and wouldn’t it be great to have a Designer you can depend on?

Next take a good look at their design portfolio. Do the designs look similar to each other? Maybe the elements of the designs look different (because they are for different companies) but are they all arranged about the same with the same kind of type used? Are they just putting swooshes on everything? If so then you are most likely at the site of one of the impostors who uses visual gimmicks to wow their clients and get the sale.

Beware those graphic design websites offering promises that are too good to be true (if something sounds too good to be true… ). If you are paying only $50 for a logo then your are most likely getting a pre-made graphic or clip art with your company name stamped on it to make the sale. If they say that countless designers will be working on your project then chances are you will never speak directly with those designers, or you will be paying for countless designers, or they are just using visual gimmicks to get the design sold so they can move on to the next client as quickly as possible.

You don’t have to take my word for it. Feel free to try these graphic design gimmick sites yourself. But don’t say I didn’t warn you if you find yourself with designs that are not working as you expected or Graphic Designers charging you for even a simple adjustment to your design. Gimmicks are used all over the world these days so don’t be surprised if the design that you though really popped, ends up blending in like one of those swoosh logo in a sea of thousands of swoosh logos!

Todd S.

Graphic Designer Jobs – A Great Career

Graphic designer jobs are done by artists who uses art and media to communicate messages for companies and other organizations. Graphic designers use print, the internet, other digital mediums, film and photographs to get their message across. They understand the subtle things in art that make a design project successful.

The typical functions of graphic designer jobs is developing logos, brochures, websites, business cards, magazine advertisements, newspaper advertisements and the general look and feel of an organizations overall design plan.

Graphic designers find out what their client or organization is trying to say and who their target audience is and they are able to effectively communicate that through graphic arts.

Graphic designer jobs require the designer to know how to discern a company’s product or service and their target audience. This is why these jobs require a certain level of professionalism to be able to interact with clients.

In addition, graphic designers need to know how to ask the right questions to get a sense of what the company does and who their target audience is. Additionally, they will typically do their own research into the target audience, target market and the offerings of the company or organization they are doing design work for.

Graphic Design Jobs Require Both Sides of the Brain

Graphic design jobs require a high level of artistic and creative ability, that can go unsaid. However, what most people looking for graphic design jobs may overlook is the need for them to be professional businesspeople. Graphic design jobs are no longer being filled by just artists. Increasingly, designers also need to be experts in the field of advertising, marketing and communications.

In addition, they will also need to be able to communicate technical information in their work. Graphic designers don’t just do art projects. They also have to create layouts for annual reports, financial reports, market reports, business development reports and the like. They need to know how to understand the data, tables and charts they are trying to graphically put on publications so they know how to effectively convert it into a graphic that communicates to people.

Often times, especially financial and other technical data needs to be simplified so that it shows up as a clear graphic. In order to get this accomplished, a graphic designer will need to know how to interact with technical personnel like the finance department or research and development department to convey the message effectively.

Graphic Design Software

Graphic designer jobs require the artist to know how to use the latest graphic design software packages out there. This would most likely include the Adobe suite of products like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, and Adobe Dreamweaver depending on what type of publication they are working on. Graphic designer jobs will often require technical expertise in at least one or more of these graphic design software packages. Classes and degree programs in graphic design of in the use of these graphic design software packages if often offered at local community colleges for a very low cost.

Graphic Design Jobs – Lay of the Land

Graphic design jobs can be found in a variety of different business environments. Some are employed in graphic design departments in large corporations. Some graphic designers work for print companies, publication companies or advertising agencies. Other graphic designers work for small to large design firms that outsource their design services to other companies and organizations.

About 25% of graphic designers are self-employed and have a home based business. Those who are employed very often do side freelance projects they get on their own. Graphic designers who are fully self-employed are business people who have to operate all parts of their business. They have to do their own sales and marketing, their own billing and collections and maintain client relationships. Self-employed graphic designer jobs can be more stressful because of the pressure to produce revenue for themselves and many tend to work longer hours than those who are employed by a larger design firm or by a company.

Those looking for graphic design jobs should have a portfolio of their work, either online or in print, to show when they are applying for these jobs. The application process for these jobs may even require you to audition by doing a small sample project. The great thing about those in graphic design jobs is that they can still do freelance design work on the side in their time off. Sometimes, design firms will require their graphic designers to process all their clients through the firm, but some do not.

Cross Over Careers

Some graphic designers cross over into doing marketing and advertising as a career managing a creative arts team or just get out of design all together. Some become management consultants who specialize in design, marketing and advertising. If you’re especially talented and have good interpersonal skills, they can even start their own consulting firm in design and marketing.

Bad Graphic Design – A Must Read Guide For Serious Web Masters and Graphic Designers

Bad graphic design is obviously something you want to avoid at all costs. Sometimes when you hire an individual or a graphic design or web design agency or artist to do a graphic design job for you, as a client you end up with an unprofessional website or design, leaving you without a proper website or design and without the money you initially invested in the web project. If you are a graphic designer or web designer, then make sure to give a 100% on every design project that comes across your desk. If you get a reputation for creating awesome work, you’ll be able to charge a substantial amount more, which would then lead to the occasional referrals from the business’s. If you create poor web design or poor graphic designs than you probably won’t get any business or will have to retain your business at much lower rates than your competitors.

What you can do to beef up you’re graphic designs or web design business, in order to retain a larger clientele, is to start a small marketing campaign. Try experiment with new things, adjust what works and what doesn’t You can also create ads and distribute them through various mediums like e-mail, door 2 door, flyers, banner ads, etc. When doing so make sure you are targeting the correct audience. It’s important for every business to learn about demographics and analyze and research what you’re client’s are looking for and trying to fulfill your clients actual needs.

The method to obtaining business and retaining it is real simple; it’s a combination of many types of marketing strategies and having a great web presence and company Identity. Many companies have a professional web designer or graphic designer to design a corporate identity package for them because its permanent. You’re identity cannot be changed later down the road, if a company changed their logo or identity than customers would not recognize or identify the old company identity with the new one, this can be extremely damaging for a business. Having a poor Identity design or web design from the start can ruin a business for life and anyone who has a business should avoid having a non professional design their identity or website at all cost.

What set’s a great graphic designer apart from a poor graphic designer is the motivation and the willingness to complete the work that’s needed to be done. Ambition is the key to my success as a designer I enjoy what I do and am constantly investing in my skill by learning new graphic design and web design software, tips and tricks or whatever I need to know to make my designs better. It’s important that potential clients, or anyone in the web design or graphic design business understand that while some individuals may have been trained and hold degrees as graphic and web designers, It does not certify them as a good designer. A professional web designer or graphic designer already knows the concepts of good design this cannot be taught in a classroom. So if you are looking to hire someone to design websites or graphic design make sure you review their online graphic design or web design portfolio before you go into a contract for web design or graphic design services or pay them to complete any design services.

If you are looking to hire a graphic designer as a part of your full time staff, then a suggested practice is to give them a demo or dummy project to design as a test of skill. There is nothing worse than hiring an individual on the basis of their online portfolio but only later to find out they did not design what was In their portfolio. When hiring anyone its best to check their previous employment background and preferably you should require a letter of recommendation from either their University or their previous employer, this ensures you’re recruiting efforts are a successful one.

Why is bad graphic design all over the web? This is mainly because business do not want to invest the initial cost in creating a proper web presence or corporate identity. Many companies don’t realize how important the two really are. Bad graphic design or bad web design gives you’re customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldn’t, you probably keep your physical place of business in tip top shape. So why wouldn’t you want to do the same for your web presence and Identity?

You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If you’re business is non-existent or you’re site is poorly designed, chances are that potential client or business will not even consider buying anything from you.

Think about bad graphic design for a minute, than browse the web for at least an hour go ahead and randomly type different words in the search engine, visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well. Then go back and review the information you collected.

You will realize from the study that opinions are formed based on the visually appeal of site and not necessarily on products offered. So having bad graphic design or web designs associated with you’re business identity is not a very profitable one at all. What is even more potentially damaging to a company is having no identity or online presence at all.

Bad graphic design and bad web design can be prevented by investing in the right graphic designer or web design freelance contractor, or graphic design agency. Bad graphic design or bad web design can potentially harm or put you at risk of losing potential customers or clients. Avoid bad graphic design or web design at all costs. For more information and more articles containing valuable free Graphic design Resources please visit 99 Graphic Design Resources.

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Charlotte Payan-salcedo has over 10 years of experience in web design, web development, and the Graphic design field. Please visit a popular blog created by the infamous Digital graphic artist Charlotte Payan-salcedo.